How to Set Up a Podcast – The Complete Guide

set-up-podcastI remember how hard it was when I first wanted to start my podcast. I searched, and searched, and could not find a good set of instructions on how to do this.

It literally took me about a year before I finally set up and started my podcast show. Till this very day, people still have problems with setting up their podcast.

Just the other day I found myself looking for answers on how to get the artwork to show up on iTunes. Couldn’t find any. I finally figured it out. Made a video on it too ;-)

I finally got fed up with it and decided to make my own “How to” step by step guide on how to set up a podcast.

So hopefully this will find all those people who need help on setting up their own podcast show.

Below you’ll find a complete guide with images, and resources to help set up your podcast.

Note: This guide is on how to set up a podcast. Not setting up a blog, creating an image, editing or rendering an audio, etc. Click here to learn how to set up a blog.

Getting Started

Before we get to the step by step guide, there are a few things you should know and have in order to properly set up your podcast.

Things you’ll need:

  • Thing 1: WordPress Blog
  • Thing 2: Audio Player Plugin
  • Thing 3: FeedBurner
  • Thing 4: iTunes Account
  • Thing 5: [optional] Image Artwork 1400 x 1400 px (iTunes will provide you with a default ugly image artwork)
  • Thing 5: [optional] S3 Amazon or Libsyn account (to host your audio files)

The way I’m going to show you will probably be the easiest way to set up your podcast. It will also cost you the least because you actually don’t need to spend any money to set up your podcast. You can do this all free.

The only thing you’ll have to pay for is hosting to host your blog. To pay to host your audio files is optional.

Note: The following steps are given with the assumption that you have a wordpress blog already set up.

Step 1: Create Podcast Category

A WordPress blog is so you can have another way to share your podcast other than on iTunes. Lets face it, not everyone has an iPhone, iPad, iPod, let alone iTunes. You’ll obviously need hosting to host your blog and possibly your audio files as well. We’ll get into the audio part later.

To create your podcast category, simply login to your WP backoffice. Hover over Posts. Click on Categories. Now add a new Category called “Podcast”. Leave the Parent at none. Scroll down and click on Add New Category.


You’re going to post all your podcast episodes under this category.

Step 2: Installing Audio Player

You’re going to need an audio player so your audience can listen to your podcast right on your blog.

In your WP backoffice, hover over Plugins and click on Add New. In the search field type in Audio Player. Should be the first one. Click on install and activate the plugin.


Step 3: Getting Your Domain Feed URL

Before we go to step 4, you’ll need your blogs podcast feed url. This is totally different from your blog feed url.

To get your podcast feed url simply add “/category/podcast/feed” at the end of your url.


Copy and paste this link in a notepad or something. You’ll need it for step 4.

Step 4: Setting up FeedBurner

The FeedBurner acts as a middle man between your blog and your iTunes. This is important because if you ever decide to move your podcast to another blog or site, all you’ll need to do is edit one field in your feedburner.

You’re going to need to have a gMail account. If you haven’t yet, you might as well get it simply because You’ll eventually need it to use google analytics, webmaster tools, adwords, adsense, youtube, and whatever else google has monopolized.

Go to In the blank field paste in your podcast feed url that you got from step 3. Check the “I am a podcaster!” box. Click the Next button.


IMPORTANT: Feedburner might find other feeds. If this happens, choose the feed that matches the one you created.


Next you’ll name your feed title and your feedburner address. Click on the Next button.


Next you’ll copy and paste the feed url in a notepad or something, (you’ll need this for Step 6: Submitting to iTunes). Click the Next button.


Next you’ll configure your podcast so feedburner can tell iTunes how to list your podcast. This part is pretty much a fill in the blank type of thing.

I would leave the podcast enclosures at “any rich media file”. For the Category, I would click on “Use additional categories”. This will help your podcast reach more people.

In the “Podcast image location”, this is where you will paste the image link. The size of the image should be 600 x 600 1400 x 1400 pixals. This is for your iTunes directory. If you don’t have an image then iTunes will put their own default image which looks horrible.

Click Next when done.


You can use your wordpress blog to host your images. This is exactly what I do. In your WP backoffice, hover over Media and click on Add New. Drag or upload you image. Once upload is complete you can copy the image link and paste it into the image location in your feedburner.


Note: If you don’t have an image right now, don’t worry, you can add this later. If at a later time you get your image artwork done. Simply click here for step by step instructions. Keep in mind that iTunes will use the default image.

On the next screen check all the boxes. Click the Next button.


You done here. Move on to the next step.

Step 5: Creating a Podcast

We’re almost ready to submit your podcast to iTunes. But before we do this, iTunes needs to know where your podcast is coming from. You can’t submit a blank podcast.

So we’re going to create a podcast by simply creating a post. Now I’m going to assume that you have your audio file ready to go and ready to upload.

Hover over Posts and click on Add New. Then name your podcast show and click on Upload/Insert icon.


Next you’re going to drag or upload your audio file. Click on the Audio Player button and then click Insert into Post.


Next you’re going to create a downloadable file for your podcast. iTunes requires this in order to pick up the feed. The easiest way to do this is highlight the actual link from the audio player and right click to copy.


Type in something similar to this, “Right click to download audio file”. Then highlight the text, click on the Link icon and paste in your audio file link and click Add Link.


For an example on how a podcast post looks like, click here.

Note About Hosting your Audio Files:

You can host all your audio files with your current hosting. This is the easiest and will cost you nothing to do. However, if and when your traffic goes crazy and blows up, you’ll run the chance of crashing your server and potentially being permanently suspended.

A simple hosting solution can only handle so much load. As the traffic gets bigger, you put more strain on your hosting and you will then need to host your audio files on places like S3Amazon or Libsyn.

S3Amazon is really dirt cheap. It’s like 0.1 cents per TB. The best price around. You pay for what you use.

Libsyn is a bit more, however it has tracking which allows you to track where and when your podcast was downloaded and listened to. This is for more serious podcasters. This is what I use simply because I want to know exactly where my audience is coming from.

Step 6: Submitting to iTunes

iTunes is for you to distribute your podcast to the masses. You’ll need an iTunes account for this. No worries, it’s totally free. However you will need a credit card to open your account.

Click here to go directly to submit iTunes Podcast or follow the directions below.

Go to iTunes store and click on Podcasts tab. Then on the right side click on Submit a Podcast.


Here you’ll need the feedburner URL link we created earlier in step 4. Simply copy and paste that link in the blank field and click continue.


If you done everything correctly, iTunes should automatically pull the information from your feed. If it’s not correct, click cancel. If all is good, click Submit.


Make sure to choose the category you want your podcast to be under. This is important.

Click Done to finish.


Now it’s pretty much a waiting game with iTunes. It’ll take a few days to get approved. I’ve seen it get approved within 24 hours.

Once approved, you’ll get an email message like this with your feedburner and itunes website link.


That’s All Folks ;-)

There you have it. That’s how you set up a podcast using wordpress, feedburner, and itunes.

I hope this was very helpful and hope this finds all who are having trouble setting up their podcast.

It’s why I created this post. I know first hand how frustration it is to search for an answer and not find one.

This is how you setup a Podcast! Click to tweet <<==

Pay it Forward

If you know of someone, threads, or forums that can use this information, kindly share this post with them. Thanks…


  1. Sherry says

    Wow Joey! I love the way you teach. Detailed enough that steps aren’t left out to leave somebody frustrated and unable to accomplish what they set out to do. But you also keep it simple. Love that! It’s obvious that so much effort went into this. Thank you so much for sharing!

    • Joey K. says

      thank you Sherry. I try to make it as simple as I can. When I do these tutorials I always remember when I was searching for an answer and couldn’t find one or find a good set of detailed instructions. That’s why I do them the way I do so when people find it, they can understand it right away. Thanks again.

  2. says

    Hey Joey,
    Very well put…You are a very good teacher, keeping it plain and simple. Although, I’m sure it wasn’t simple. You make it look simple and that’s what I like about you. Thank you so much for all your hard work..

  3. corrie says

    Thank you for this helpful post. I like the style of “assume nothing” since so much information (even well paid info) forgets to include basics. You have the signs of a good teacher.

    • Joey K. says

      Thanks Corrie. Really appreciate it. Haven’t seen you here before. Hope you’re finding everything good ;-)

  4. Christa Herzog says

    Looks that you make me plan making a podcast show. First question: Are you sure the image has to be 600 x 600 pixel? That is kind of large.

    • Joey K. says

      Hey Christa, yes, 600 x 600. After months and months of research on setting up a podcast, this is one thing I am sure of. You can get away with a smaller size like 300 x 300, but I always stick with what they want and require. Makes life easy ya know.

  5. says

    Thanks for the info Joey, this is great information for audio podcasts and gives me a pretty good idea of what I’m getting into. Unfortunately, I’m interested in submitting a video podcast. It seems like a similar process but is the only difference the plugin (instead of Audio Player I use a Video Player of some sort? I’m absolutely new to all this and could use the help. Thanks for getting me this far!

  6. says

    Hey Joey,

    Thanks so much for this tutorial, helped me out a lot and i’m on the last step.

    When I submit to itunes and enter my feedburner URL I get the following message:

    “There is a problem with your feed. Your episodes are hosted on a server which doesn’t support byte-range requests. Enable byte-range requests and try your submission again.”

    I have no idea what this means, do you know if this is in feedburner? or amazon s3 (where my audio is hosted)

    Would appreciate your help and owe you one!

    David King

    • Joey K. says

      Hey David, glad this guide could help you out. As far as that error, I have no idea. However, I’m really interested in finding out so if you can do me a favor, hit me up at with your skype. I wanna help ya out with this and try to figure it out together. Would be a great update to this post for others with similar issues. looking forward to your email.

  7. says

    I can’t thank you enough for your excellent tutorial! After almost a year of trying to get my podcasts on iTunes, I’ve finally been able to submit it a few minutes ago after following your tutorial! Thank you.

    • Joey K. says

      You’re most welcome Viv. And it’s so awesome you got your iTunes up already. Please come back and post your Podcast here when they approve it. Would love to listen to it and subscribe ;-)

  8. Cody Campbell says

    Hi there, I’m having trouble right around the first step. I have a wordpress blog and I went into the dashboard and that showed a similar layout to the one above except there’s no option for a plugin. I was wondering if I’m in the right spot or am even doing the right thing?

    • Joey K. says

      Are you looking to add plugins? If so just scroll down the left side menu. You will see the “Plugin” tab. Click on that and you should see the plugins menu open. Then click on “Add New”.

      Hope this helped.

  9. Dave says

    HELP! 2 Questions:
    1.) What if I already have some existing posts on my blog with audio in them? They show up in the podcasts, but the audio file does not download or play. It only plays new posted audio files. Very strange. Is there a way I can make the old audio from old posts play in my podcast?

    2.) It’s only showing the last 10 posts in my podcast. What gives? In WordPress under Settings>Reading>it says: Blog pages show at most “10” posts and Syndication feeds show the most recent”10″ items. I tried changing these to 1000, but there’s no (immediate) change in the podcast; only on the blog. It still shows only the last 10 posts. Even after I unsubscribed and resubscribed.

    Any thoughts? Thanks, in advance.

  10. Michelle P says

    Hi there,
    I’m wondering what kind of equipment to buy to have a successful podcast. I’m looking to have more than one person host, and to eventually have call-ins. I’m really not sure what I need, and I’ve been pointed many different directions when I searched online.

    Any help will be MUCH appreciated!!

    • Joey K. says

      Hey Michelle, here’s a video I did with all the equipment I use. This was from last year and I still use the same to this day. I love it.

      As for the mutli station, I honest wouldn’t know. I’ve thought about setting another Mic up because I regularly have some of my online buddies stop by my home when they come this way and thought it be cool to do an interview while they’re here ya know.

      Sorry if I couldn’t be much help to you. I’ll dig deeper though cause I want to do the same. I’ll report back here when I get more info. Cheers.

    • Joey K. says

      Honestly I couldn’t tell you. I haven’t used Blogger since before Google owned them. I’m sure it’s really different now.

      Sorry I couldn’t be of help to you.

      • says

        Okay, thanks. I think I will give it a try, since I already have that set up, and have my content writers familiar with it, and if it works, I will post what the steps are that diverge from your WordPress instructions.

        • Joey K. says

          That would be awesome. I would love to know how so that I can help others with similar questions. Thank buddy.

          • says

            Sounds good. I always like to be able to present alternate ways to do things, so we can meet people where they are, and hopefully show the pros and cons of one method over the other (if there are any).

            Thanks again for your detailed directions.

            • says

              I finally ended up going the WordPress route. I still think it can be done via Blogger, but it was tricky trying to find a way to get it to attach audio. You basically had to upload the audio to a google drive, then link to it in the blog post, and I didn’t find a way to make it actually play in-line.

              So, thanks again for your instructions. Only had trouble with one bit. I didn’t see anywhere that you said it had to be a WordPress installation on our site, rather than one of the free installations through the WordPress site. I started there, but then when I didn’t see the plugins available that you were referring to, I installed WordPress on my site (also free, just not as straightforward), and everything worked like a charm.

  11. says

    Hi! Thanks for this post! I have gotten my podcast up on iTunes and now I’ve recorded a second episode and it doesn’t seem to be loading. My question is, do I have to go through the”Submit a Podcast” thing every time I record a new episode, or should iTunes detect that there is a new one? I tried to go through “Submit a Podcast” in iTunes, but it’s telling me that there is already a feed submitted, which makes sense because my podcast is up in iTunes, but my second episode isn’t loading. I’m not sure if I should just be patient (we recorded uploaded the episode to Libsyn last night around 8:00 p.m.) and it will be up on iTunes within the next few days, or if I should be troubleshooting.


  12. shawn h says

    I’ve been able to link my player on my Maron theme and it plays. when I submit to iTunes. I get a “The feed has no episodes” error.

    What am I missing?

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