I am sure that many of you have heard all of the talk going on about Genesis 2.0 and the WP 3.6 (Oscar) update. If not, well maybe I can shed some light on it for you.
Before we begin, It is NOT recommended to update to Genesis 2.0 HTML5 markup before updating to WP 3.6. So make sure to do your WordPress update first.
Note For Appendipity Theme Users:
Here at Appendipity Themes we are in the process of updating all of our themes to use the HTML5 markup. So stay tuned for updates on our progress and make sure that your are on our email list to get the latest info from Appendipity.
Genesis 2.0 HTML5 Markup
Click Here for a list of Genesis 2.0 resources directly from Studiopress. In this post they do explain how to go about switching your theme to the HTML5 markup, but we do not recommend doing it yourself, especially for Appendipity Theme users.
Our child themes are highly customized and some of the tools that studiopress offers to make the switch, will most certainly “break” our child themes, so let us do the hard work, while you reap the benefits.
Why You Want HTML5 Markup
Genesis 2.0 is very exciting and here is why, HTML5 markup and microdata. Now I am sure that you are asking yourself, what is HTML5 markup and microdata and why do I care?
Here is the short of it. HTML5 is the most recent version of HTML (Hypertext Markup Language) and microdata is what the search engines use to determine what they display in the search results pages.
Google says that they do not use microdata to determine order of results, but google has lied to us before and I wouldn’t put it past them.
Even if they don’t use microdata now, who says that they won’t in the future. Besides there is more to it than just where your page ends up on the results.
What your listing looks like can make all of the difference on what listings get clicked. See for yourself.
Here is an example of search results for “lasagna recipe”, one site is using HTML5 markup, with microdata and the other isn’t. Can you guess which is which?
Well, did you figure it out? No, well answer this question. Which listing are you more likely to click on?
Most people would say the first one and it is not just because the listing comes first, but because it looks more appealing.
I know that picture of lasagna is making me hungry. So if you haven’t guessed it yet, the first listing is the site which is using HTML5 markup with microdata.
…Thus is the power of the Genesis HTML5 markup.
I hope this post gives you a better understanding of Genesis 2.0 HTML5 markup and why you want to use it.
Make sure to stay tuned to Appendipity for more great information coming soon. We will be sharing code snippets, wordpress advice and much, much more in the future.